We were talking about the words that people are using more of now vs. less that seem to portray where the field is headed?
One we stopped and mulled over for a while was the word “touchpoint.” When we have conversations with advancement leaders, they’re most excited about how digital gift officers and more recently EverTrue’s Donor Experience Officer (DXO) teams are helping raise big gifts while engaging the mid-to-lower tier of the giving pyramid.
The work of alumni engagement professionals is critical in helping new donor experience teams succeed. Yes, there’s some scripted processes and messages for the DXOs, but all the data that’s collected from engagement activity matters more than ever because it’s being used to create content and conduct outreach to donors.
It’s easy to imagine how scaling meaningful alumni engagement remains one of the challenges of our era. With thousands more donors added to DXO portfolios, they’ll need fuel to personalize touchpoints.
Want to dive in to all the conversations around donor experience strategies? Check out:
- Muhlenberg College’s Louis Diez, Executive Director of Annual Giving, has created the new Donor Participation Project community with lots of great thought leaders sharing content.
- EverTrue has a series of recorded webinars about their Donor Experience Officer program on their website worth exploring.
- Ryan’s piece on LinkedIn called “Alumni teams should help support new donor experience initiatives.”
If you’re working on a really cool initiative in the alumni and donor experience space, let us know about it. We’d love to share – email firstname.lastname@example.org.